Consumers still very cautious
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- Created on Wednesday, 25 May 2011 23:10
- Written by Suren Naidoo
Business Report
The crazy consumer boom times of three years ago are unlikely to return anytime soon, with the majority of South Africans on all income levels continuing “to live like they are in the midst of a recession”.
That was the word from researchers at the University of Cape Town’s Unilever Institute of Strategic Marketing, which released the results of its latest study on the country’s consumer market in Durban yesterday.
Townships: Times have changed!
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- Created on Tuesday, 24 May 2011 11:04
- Written by Njabulo Ngcobo
THE FACE of South Africa's townships – and how people do business in them – are changing dramatically! This is confirmed by a number of research projects. Among them are projects by the University of Cape Town's Unilever Institute of Strategic Marketing and Foshizi Productions – founder of SowetoRocks.com website.
According to the researchers, Soweto shows the future of what all townships will look like. These new state-of-the-art malls in townships have brought a lot of shops that were never in the kasis before – like Alexandra's Pan Africa Mall. Some findings on these major changes will be released in Wake Up! Shake Up!, the Unilever study. It will be released by the UCT Unilever Institute of Strategic Marketing.
Wake up to the realities of today’s new marketing imperatives
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- Created on Friday, 22 April 2011 10:44
- Written by Super User2 (do not delete)
Shake up your marketing approach to meet new challenges
Marketers got to the core of the factors changing the consumer environment at the UCT Unilever Institute’s Wake Up! Shake Up! seminars held across the country last month, They were the first to hear how all new expert research will help re-focus your business to meet the challenges facing the South African marketplace.
- They learnt to understand the newly-configured SA market in its totality
- They came to grips with how economic and societal factors have profoundly altered consumer behaviour;
- They learned how the recently developed segmentation model can refocus and realign their marketing efforts; and
- They discovered how new marketing approaches can propel their business into the future.
Read more: Wake up to the realities of today’s new marketing imperatives
TOPEND BOOKING FORM
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- Created on Thursday, 14 April 2011 20:35
- Written by Super User2 (do not delete)
5% Early Bird discount before the 10 September
Non Members R2 850-00*(inc VAT)
Members R2 137-50 (incl VAT)*25% discount
For more information email Kulsoem on This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or call the Institute at 021 650 4312/4715
DATES OF PRESENTATIONS
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Durban Tues 11 October 2011 09:00 – 12:00 Gateway Hotel, Corner Boulevard & Twilight Drive, Gateway |
Johannesburg Thurs 13 October 2011 09:00 – 12:00 MonteCasino Retail Center, corner William Nicol and MonteCasino Boullevard Fourways, Johannesburg |
Cape Town Fri 14 October 2011 09:00 – 12:00 BMW Pavilion, Corner Portswood Road & Beach Road, V&A Waterfront |
UNIVERSITY OF CAPE TOWN
School of Management Studies