Hot off the Press: Landscape 2009

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Landscape is a database which aims to identify and track key trends in the South African market. It combines information, statistics and predications for marketers and strategists to use as a planning tool. The database is broken down into 17 sections such as the economy, financial services, black middle class – to name a few.

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Project Reboot

In May 2009 The Institute launched Project Reboot which provides marketers with an understanding of how South Africans behave in a recession.  Project Reboot was made possible through a partnership with Bateleur Khanya Research Solutions, Instant Grass and Ogilvy.

More specifically Project Reboots’ research aimed:

• To identify and highlight the differences in behaviour between different groups of South Africans
• To appreciate the trade-offs people make within these groups
• To demonstrate how South African marketers can use these difficult times as an opportunity to position themselves strongly for the future.

  Read the summary.

Hear feedback from our delegates who attended these seminars.