uct unilever instituteOur mission is to develop and share cutting edge strategic South African marketing insights and understanding.
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NEW LANDSCAPE ‘GREEN’ SECTION NOW AVAILABLE ONLINE

Landscape 2010 is currently winging it’s way to UCT Unilever Institute members

We are very excited to announce that a new section on Going Green is now available online. This presentation focuses on the importance of Going Green for consumers and marketers, from a local and international standpoint. This presentation is available free to members of the UCT Unilever Institute. If you would like to become a member, please contact Samantha Payne on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . If you are a member and would like to download your free copy click here

 

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Landscape 2010 now available

Landscape 2010 is currently winging it’s way to UCT Unilever Institute members

Email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to order Landscape 2010

Landscape is a database which aims to identify and track key trends in the South African market. It combines information, statistics and predications for marketers and strategists to use as a planning tool. Written by experts, the database is broken down into 15 sections such as the economy, financial services, crime – to name a few. The latest version of landscape has a few sections of particular interest to marketers in the current climate, including internet, telecommunications, tourism and consumer income and expenditure.

The Institute will also be launching a brand new Landscape section on our website every two months. These sections will be chosen according to member suggestions and current trends and will be available completely free of charge to corporate members of The Institute. The first will be launched in July and looks at the importance of consumer and companies to ‘go green’. It includes local and international ratings and trends, consumer and corporate attitudes and loads of excellent ideas on how homes and businesses could become more sustainable

Landscape 2010 is currently on it’s way to our corporate members as part of their membership benefit. To take advantage of this amazing product: Order now R8750 (this includes full membership benefits) or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Case Studies

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‘Branded’ – an introduction to brands and branding in a unique South African context

Several thousand business and marketing students studying in South Africa are soon to be inspired and empowered by a new training DVD released by the UCT/Unilever Institute of Strategic Marketing.

Entitled Branded, the DVD is the latest marketing education tool produced by the UCT/Unilever Institute and has been distributed free of charge to 300 tertiary institutions across South Africa, including FET colleges and universities. The package also includes video case studies eight of South Africa’s best-known companies. If you are a lecturer or teach marketing and would like to receive a copy then please contact Kulsoem on 021 650 4312 or email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

The good news for our corporate members is that they will also receive a copy as part of their membership benefit. It can be used as an excellent training tool, a refresher as well as an introduction to clients surrounding the concepts and complexities of the marketing field.

For further information on this project click here

A copy of this DVD disc pack is available to all academic institutions who teach marketing concepts to students free of charge. It will also be available to corporate members of the UCT Unilever Institute.

To obtain your copy email Kulsoem at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call her on 021 650 4312

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Book a presentation now!


Book a one hour presentation on one of our research topics for your management team with This e-mail address is being protected from spam bots, you need JavaScript enabled to view it on 021 650 4715



 
 

Project Reboot

 
In 2009 The Institute launched Project Reboot which provides marketers with an understanding of how South Africans behave in a recession. Project Reboot was made possible through a partnership with Bateleur Khanya Research Solutions, Instant Grass and Ogilvy...read more »

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